The 5th International Congress of International Association of Societies of Design Research (IASDR 2013) was held in Tokyo, Japan from August 26th to 30th.

Professor Lee actively participated as a conference Doctoral Colloquium Adviser and as a Session Chair of “11D: Service Design”.

Our PhD candidates Sun-Joong Kim and Kyung-Hoon Hyun also attended the conference and Kyung-Hoon presented a paper.

Citation: Hyun, K.-H., Kim, S.-J., & Lee, J.-H. (2013). Balance between Cultural Features and Service Design in International Theme Parks [USB]. In Consilience and Innovation in Design: Proceedings of the 5th International Congress on International Association of Societies of Design Research (IASDR 2013), 26-30 August 2013, Tokyo, Japan, pp. 1560-1568.